Sometimes retail shop owners will go to extreme lengths to boost their revenues. One way that has certainly picked up in popularity is the implementation of bins containing candy. These measures are innovative as they aim to appeal to customers as well as simulate impulse purchases. This post will analyze the relationship between the use of candy bins and retail shop sales. We will also briefly highlight why these bins work and how to best incorporate them into your retail business.
Candy bins target the customer’s emotions by trying to evoke positive and nostalgic feelings. The traditional medium size bin with colorful sweets will definitely grab the attention of the customer and therefore encourage them to buy. Candy is a powerful advertisement for people of all ages and thus systems built around them have emerged. Candy bin shoppers are more likely to purchase items due to the positive impulse that the bins generate. Appealing directly to the emotions of shoppers, as is done with well-placed candy bins can increase the chances of retail sales and serve as an advertising tool.
Furthermore, bins of candy are attractive for impulse sales. Shoppers who see the candy bins while walking around the shop may reminisce on things that they didn’t want to buy. Surveys indicate approximately 70% of adults participate in some degree of compulsive buying behavior and this is more prevalent when the candy bins are located near the cash registers where visibility is very high. Relocating these enticing candy bins will allow a space in which can successfully induce impulse purchases.
It is very important to note that the effectiveness of the candy bins is affected by the selection offered in them. An assortment that features old classics and popular, seasonal items will certainly yield positive results. These items do more than satisfy, they serve as something fresh for consumers to try out. Also, how eye candy bins would look and the place they would be positioned is also crucial. Huge banners and vivid colors can make sure eye candy bins serve the purpose of grabbing attention and putting them in the reach of the windows will greatly support the cause.
The final concern that needs to be addressed with regards to the candy bins covers the element of charging customers. Customers will, at some stage, bear the cost of paying more than the average price for a particular item when there are promotional offers for bulk purchases. Consider, for instance, the sales tactic of “buy one and get one free” which will induce customers to buy more of the fast moving goods. Spending limits and promotional rules can likewise be designed in such a way that they would be attractive enough for the customers that they will be willing to spend some more of their money.
As previously mentioned, sales will dramatically increase in any type of retail business with the implementation of candy bins. It is critical to note that candy sales can still be boosted tremendously by disregarding the psychological aspect of where the candy is placed in the shop. These factors motivate retail business proprietors to install a point of sale system in the shop, hoping to improve the company’s bottom line. Candy bins are too often wrongly associated with a fad and the simplistic notion of merchandising confectionery. Shop owners must appreciate the delicate balance of two diametrically opposing business paradigms, namely customer service and satisfying the customer’s need to spend.
